Client: New Balance
Location: Taipei, Taiwan
Site area: 200㎡
Design period: 1996-1997
Completion: 1997

The project is the first New Balance flagship store in Taiwan, located on Zhongxiao E. Road. While the old shopping facilities and aged buildings surrounding the project were emphasized to convey the historic significance of a century-old brand name, fashionable display racks/platforms combined with materials such as metals and glass demonstrate a young yet sophisticated quality. The renewed New Balance bstore is expected to start a dialogue between a time-honored brand and Taiwanese youngsters.